As
a brand owner, you can choose from different mediums of advertising to promote
your product or service in the market. This blog provides the advantages of
various mediums of advertising. Keep reading.
Television
Advertising Advantages
It
is advantageous to launch a television advertising
campaign for various reasons. Firstly, television advertising is a broadcast
means of promotion that provides audio and visual impact among audiences. The
advertiser can communicate his brand message in an interesting manner in the
form of a small film that tells a tale about the product. A good storyboard is
a must for any television advertising campaign. Television Advertising in India
is a favourite means for many customers. Television advertising provides
infotainment i.e. information about brands in an entertaining manner, which is
why customers are really fond of this type of promotion.
Print Advertising
Advantages
Print
Advertising includes any written form of brand promotion that is available to
customers. Brochures, leaflets, flyers, pamphlets, classifieds etc. are
categorized under print
advertising. One of the major
advantages of print advertising is that customers can go through the brand
message again and again till they understand the full detail. Print Ads are also ideal means of seeking
valuable information about brands by brand researchers.
Radio Advertising
Advantages
Advertising through
radio is another popular practice of brand or business promotion. Radio
Advertising is a cost effective means of communication as compared to other
media. Radio
Advertising is therefore an ideal means for small business or brand owners.
Of late, real estate companies are heavily relied on radio ads to create
awareness about their businesses. One will come across many radio ads about
real estate services in various towns and cities. All thanks to the rising
number of FM channels that have encouraged many radio advertisers to effectively
use this medium of brand communication.
