On the various mediums of Advertising!

Advertising is a unique art of brand communication. It is only through an advertising campaign of a brand, service or business that customers become aware about its presence in the market and also about its various utilities. Advertising is also like a bridge between potential target groups and the brand. A brand, business or service needs to be connected with its potential target groups to generate awareness about its presence and to encourage customers to buy it.

An advertising campaign can be launched through multiple numbers of channels. Television Advertising, Radio Advertising, Print Advertising, Outdoor Advertising, Online Advertising etc. are some common forms of brand promotion among advertisers.

Television Advertising is one of the age-old practices of promotion. From day to day products, banking services, business ideas, to automobiles, television advertising is open for any type of brand or business. Enriched by audio and visual effects, television commercials are one of the best means to provide a good brand recall on customers’ mind. The brand jingles or slogans are also easily remembered by customers through a television commercial. Especially in a country like India, television advertising is a successful practice among advertisers and brand owners. Radio Advertising is also a popular means of brand promotion among Indian advertisers. The only varying feature between television and radio advertising is that radio ads rely only on audio effects.

Print advertising i.e. any type of brand information available in a print format is one of the seasoned means of promotion among Indian advertisers. Print ads such as brochures, leaflets, pamphlets, classifieds etc. are still preferred means of presenting brand information among customers. The introduction of digital printing has encouraged more advertisers to adopt print media.

Another seasoned means of advertising is outdoor media. Outdoor Advertising practices are far expanded to various avenues. Technology has done much wonder in outdoor advertising domain. Traditional billboard ads are also replaced by digital billboards.

How to enrich brand promotion practices?

Like every marketing practice, advertising activities of a brand also need to be enhanced from time to time as per the changing scenario of time and trend. Especially for emerging brands, it is necessary to keep the communication flow updated and resourceful so that it can easily lure customers’ attention. In today’s blog, let us discuss some effective measures of advertising network that can enhance your brand promotion practices.

Choose only the relevant advertising media- Though there are various advertising channels to promote your brand, it is important to choose only the relevant medium of advertising. Why are you promoting your brand is an important criterion to communicate the ad message to customers. If you are targeting sales then make sure you are launching your ad campaign through easily accessible channel such as outdoor media, if your objective is to mundanely convey the brand message to audiences, you can adopt radio or print advertising media. Advertising is a never ending marketing practice. However, you need to enhance your ad skill in order to provide a rich impact about your brand on customers’ mind.

Frame the right ad message- What you convey to customers is very important for an advertising campaign. A boring or ordinary ad message may never attract customers’ attention. Hence, it is important to frame the right ad message with an interesting theme. Play with words, design or colours and make the ad display look as much attractive as you can. Any ad display is meant to attract viewers’ attention. Ensure that you have implemented the best available resources to present an attractive and interesting ad message for your brand.

Launch the campaign at the right time- Until and unless you are randomly launching your promotion campaign just to inform or generate awareness about your brand, it is significant to launch your ad campaign at a right time or during a right occasion. For example, launching Ice cream ads during winter is irrelevant. However, if it is done during summer season, the impact will be pretty rich and effective. One should indeed know the right time and opportunity to launch the promotion campaign of his brand.

Makeovers in Advertising Media- A look!

These days, advertisers are exploring many techniques of advertising. The old conventional means of advertising have also gone through complete makeovers thereby providing a new and fresh look about brands through technologically enriched mediums of communication. Be it television advertising, radio advertising or print advertising, brand messages are presented in a more lively and interactive manner. It is also worth noting that most of the channels of advertising are also wearing a new look. In terms of household electronic items such as televisions or computer devices, customers are preferring stylish and user friendlier brands. Conventional Television sets have therefore become outdated, LCD or LED Televisions are replacing.

The concept of brand advertising has so far emerged beyond just a marketing practice. Advertising is more of a fashion or a practice to enhance the impression of a brand or to simply add a personality to the brand so that customers prefer it at the first glance. Television Advertising is not the only means that is renovated; radio advertising and print advertising practices have also gone through complete makeovers. Brand owners these days have out of the box ideas of promoting a brand among customers.

If you are a brand owner, you must be already aware of the aggressive competition that prevails in the market. In order to successfully position your brand among target groups, you have to be exceptional in your approach and style of advertising. Have detail knowledge about the market where you will launch your promotion campaign. Also study about the most effective medium of advertising that would easily reach out to the target groups. Media mix i.e. launching a promotion campaign through different advertising media is an effective marketing strategy. After all, a brand promotion campaign that is launched through multiple media has more chances of reaching out to target customers. Online Advertising, Outdoor Advertising, Print Advertising, Radio Advertising etc. can therefore be adopted by a brand owner to launch the same brand message in different formats.

On Media Planning for Your Ad Campaign!

An advertising campaign of a product or business is not launched without any planning. Various strategies are considered before launching the ad campaign. Budget is one of the primary concerns for an advertiser to launch the promotion campaign. It depends on the budget whether the advertiser should choose an affordable means of advertising or not.

Secondly, the advertiser needs to find out the target group of his ad campaign. Target groups play a major role while deciding the fate of the campaign. If the brand message goes out to the wrong target group, the overall plan and implementation of the campaign is almost wasted. A thorough study on consumer behavioral norms is a must for every advertiser to effectively position his product in the market.

Thirdly, the advertiser should have a thorough idea about the market and also its trend. The market is the place where the ad campaign is going to be launched. An ideal market should favour the overall brand promotion campaign.

Media Planning is one of the most important strategies of launching an ad campaign of a brand or business. Whether one opts for television advertising, radio advertising or print advertising solely depends on the media plan of the overall promotion campaign. A four-step process, media planning mainly consists of –

Setting the objectives of the campaign

Developing a strategy for implementing the campaign’s objectives

Devising media tactics to deploy the strategy

Studying and proposing procedures for overall evaluation of the effectiveness of the media plan

Once the media plan is finalized, the advertiser can now prepare to launch the campaign. An advertising campaign must reach the maximum number of target audiences or prospective buyers for which the advertiser needs to maximize overall awareness. Television Advertising, Radio Advertising or Print Advertising campaign of a brand is targeted to reach out to number of customers at the same.