Monday, November 28, 2011

Enticing techniques of brand advertising!

Inviting customers’ attention through a promotion campaign of a brand is important for every brand owner. After all advertising is a customer centric activity. If maximum numbers of customers are interested in the product, the brand owner can expect good revenue through sale. Attracting customers’ attention is not easy. The advertiser has to try out some tricks and techniques to present his brand message and influence customers’ attention. In today’s blog, let us take a look at some enticing techniques of brand advertising adopted by advertisers.

Present a lively brand message

An interesting brand message is one of the easiest techniques of attracting customers’ attention. While seeking escapade from the mundane routines, prospects look for something different and exciting. Advertisers can easily attract these prospects’ attention by presenting the brand message in a lively and refreshing manner. A boring brand message is always avoided by customers. So, make sure that while launching your promotion campaign, your creative team comes up with a striking idea that can easily influence TG’s attention.

Choose a strong channel of communication

The medium through which the brand message reaches out to customers also plays an important role. Media planning is an important measure while launching any advertising campaign of the brand. A thorough study on the trend of various advertising channels and also an understanding on consumers’ buying behaviour help a lot while choosing the right channel of presenting the brand message. Some means of advertising include Radio Advertising, Outdoor Advertising, Print Advertising, Online Advertising, Television Advertising etc. Advertisers can choose any of these mediums of launching the promotion campaign of the brand. Media mix i.e. launching the promotion campaign through multiple channels of advertising is however an effective technique to successfully position the brand amongst target groups. Media mix also ensures that the brand message is not wasted since it is accessible through one channel or another.

Thursday, November 24, 2011

Advertising brands in today’s time!

Most of the brand owners at present make sure that they create an easy accessibility of their brands amongst target groups. Advertising through multiple media which is also known as media mix therefore sets the norm of promoting brands and businesses among prospects. In the following paragraphs, brief notes on a few means of advertising that are frequently used by advertisers are provided. Take a look and find out the right media vehicle that would work best for your brand.

Television Advertising

For years, television advertising has been one of the favourite means of communicating a brand message for brand owners. Enhanced with audio and visual effects, television advertising provides infotainment to audiences I.e. they can get information on various brands and also entertain themselves through the various ad films. Interesting themes, musical jingles, catchy slogans etc. are some reasons that mark the popularity of television media among target groups. Television watching is still a favourite hobby for audiences so are television commercials.

Print Advertising

Despite the popularity of online media, print advertising is still a chosen means of communicating a brand message to target audiences who prefer this medium over other ad media. Print Advertising is considered more reliable as one can access the brand information in a written format and also repeatedly go through the brand details. The introduction of digital printing facilities has enhanced the interest of print advertisers.

Outdoor Advertising

Outdoor Advertising practices at present are not confined to the conventional practices. Various avenues of outdoor advertising such as airport ads, mall ads, metro ads etc. have become quite popular among brand owners and advertisers. Also with the launch of digital technologies, outdoor advertising practices have gone through a complete makeover. Digital billboards, electronic kiosks, LED/LCD displays, translite ads etc. are some common formats of modern outdoor advertising.

Friday, November 18, 2011

Advertising- It’s all about colourful ideas!

An idea is the most expensive possession of an advertiser. Whether one prefers to launch television advertising, radio advertising or print advertising campaign of his brand, the overall base of the promotion campaign is the idea that strikes on the mind of the brand owner or advertiser. So, it is no more a fallacy to acclaim that advertising is all about implementing colourful ideas. In the following paragraphs, a few insights on the importance of ideation in brand advertising are provided. Take a look.

Ideas that become strategies

In most of the outdoor advertising campaigns, it is the idea that has been converted into a marketing strategy and later implemented in such a manner so as to provide a strong impression about the brand. So, the primary criterion is to come up with that idea. An idea may or may not change or affect the buying behaviour of customers. However, an idea is the most precious thing that an advertiser owns and by which implementation, he effectively positions his brand in the market.

Ideas that are converted into colourful visuals

If we give a thought on how a particular ad display attracts us and keeps our attention glued to the brand message, there is a set of ideas that hold the credit of getting converted into those colourful visuals that allure our attention. For any advertising campaign launched through any channel, the creative team takes care of the entire design right from conceptualization to implementation of the final brand message. The first and foremost criterion however is to develop an idea how the final advertising display would look and how customers would find it interesting or attractive. It is true that the objective of brand promotion campaign is co-related to implementing an interesting idea into a proper advertising display. However, a wrong or irrelevant idea may fail to convey the targeted brand message to customers. Advertisers should therefore be quite tactful while choosing the right idea on which the overall promotion campaign is to be deployed.

Monday, November 14, 2011

On determining your advertising plan


Especially for newbies, making an entry in the market through an ad campaign sounds tedious and challenging. However, if you know some tips on determining the advertising plan of your product, it will be easier for you to make an entry in the market. In today’s blog, let us discuss some strategies that will help a brand owner develop an effective advertising plan of his product.

The first and foremost step is to determine who your customers are and where they are. Also known as demographic survey, a research on the buying behaviour of customers is an important strategy every brand owner should implement. An advertising campaign targets a specific target group who would readily accept the brand message. For example, a biscuit advertisement would be of interest for kids and their parents while a perfume ad would grasp attention of youngsters who have a craze for cosmetics or anything that would enhance their lifestyle. What is important is to present your brand message accordingly to their behavioral norm. 

Secondly, you should study and find out the best ways to convey your message to your prospects. If you think television advertising is going to be an effective channel of communicating your brand message then go for it.  Radio Advertising, Print Advertising, Outdoor Advertising and Online Advertising are other means through which you can convey your brand message. Conduct a thorough research and then only choose the right means of communicating your brand message. 

If you are looking for a cost-friendly medium of advertising to promote your brand, you should compare and contrast the budget of all the ad channels. Sometimes affordable means of advertising also work wonders for a brand. So, never underestimate any medium of advertising while finalizing your promotion plan. As mentioned earlier, study and thorough research are two important strategies to launch an effective advertising campaign of your product.

Tuesday, November 8, 2011

Understanding the acumen of television advertising!

‘Television advertising’ is not a new medium for any advertiser. Television ads in fact made available to us the clear concept, understanding and perception of brands and their utilities for all these years. The launch of any new media hasn’t created much impact upon the efficacy of television ads. Television ads till date hold their position as one of the reliable and effective means of brand promotion. What is also worth mentioning is that the future of television commercials doesn’t look grim either. Some things never change in our lives; likewise, some means of brand advertising always remain favourites for the advertisers and customers- one among which is television advertising.

The look and feel of modern television ads have been incredibly enhanced and modernised. The creative input also speaks for itself. If we sneak into the acumen of today’s television ads, it will not be a surprising observation to figure out that the number and frequency of ads have been drastically increased. The nonstop entry of new brands in the market, the growing market and economic scenario, the scuffle to win the attention of the potentials (by the brand owners and advertisers) etc, all these are responsible for the dramatic and drastic changes which are observed in television advertising. Needless to re-iterate the aggressive competition prevailing amongst brands which offer the same usability and defined features.

The importance of television ads as one of the mediums of brand promotion will hardly decline in the near future. On the contrary, the non-stop launch of innumerable brands in the market may end up occupying all the ad spaces in television advertising as well as in other modes of brand promotion. It’s a different cup of tea to measure the significance of particular brands and the promised benefits they make to their audiences. But it is an ‘open secret’ to every brand owner and advertiser that the importance and impact of television ads will barely dwindle.